“I’m delighted to welcome Mitchell Caplan as a Strategic Advisor to Gate One as we continue to expand our US business. Mitchell brings a deep passion for marketing transformation and extensive experience in agency leadership. He will play a key role in advising CMOs on how to transform marketing to drive measurable business value. By strengthening our advisory capabilities, he will enhance our offering and deliver even greater impact for businesses in the US and across the globe,” said Ben Tye, Managing Partner, Gate One.
Mitchell draws on 30+ years of agency and consulting experience, where he has specialised in assessing and restructuring marketing teams, refining processes, optimising agency relationships, and leveraging cutting-edge marketing technology to elevate organisational performance. He has helped global automotive, tech, and financial services companies streamline operations, strengthen and manage agency partnerships, and drive meaningful change.
He has advised leading organisations on marketing transformation, operating model design, marketing effectiveness and agency management as a Managing Director in KPMG US’s Marketing Consulting Practice. Prior to this, he served as Chief Marketing Officer at Young & Rubicam (WPP), where he helped shape the agency’s growth strategy, led WPP’s global relationship with Dell and sat on the Y&R Brands Executive Board. More recently, as Managing Director of Flock Associates USA, he led the firm’s US expansion, helping major brands including McDonald’s, Ford, Johnson & Johnson, Campbell’s and T-Mobile redesign and optimise their marketing operating models.
“I’m excited to join Gate One as a US Strategic Advisor. I have been deeply impressed by the breadth of Gate One’s capabilities, the quality of its talent, and the team’s commitment to delivering meaningful, lasting impact for clients. I look forward to working with colleagues across the US and globally to strengthen Gate One’s presence, build new relationships, and create new opportunities in the US market.” said Mitchell Caplan, Strategic Advisor, Gate One.
At Gate One, we tackle your toughest challenges and accelerate your boldest ambitions. Our mission is to deliver meaningful change.
