As part of our “Experts of customer experience” series, Gate One’s Yasmin Sampson – Da Rocha speaks to Karoline Gross, founder at Smartzer. Smartzer is a platform for brands to turn their videos into shoppable content and close the gap that exists between video consumption and sales activity.
Yasmin and Karoline discuss some key opportunities and challenges facing the business including the importance of video customer interaction, the role of video in the e-commerce funnel, how live video shopping events can engage customers and how to make shoppable video work with social media. Listen to the full episode below.
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