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CONSUMER HEALTH

Creating a better future

Consumer health: challenges and opportunities

Consumer health is moving rapidly towards self-care and personalised wellness, driven by technology. At the same time, healthcare companies are taking social responsibility more seriously, ensuring everyone has access to better health.

Consumer self-care

More consumers are managing their own health, using personalised products that support mind, body, and overall wellbeing. Organisations must embrace this: build trust with their customers, offer personalised experiences, and gather the data needed for tailored marketing.

Innovate for customer experience

Demand is changing. Consumers want to manage their health holistically and are reaching for omnichannel offerings. There is also a move from prescription drugs to over-the-counter products. Organisations must use digital technology to meet these changes and offer personalised solutions.

Social and sustainability commitments

Good health should not be a privilege. And consumer health companies can lead the way here—delivering better health outcomes, sustainably and inclusively. This means finding the right balance between purpose and profit, and meeting consumer demand for more ethical business practices.

Our expertise

We’ve worked with some of the largest and most influential consumer health companies on transformation programmes. See our client stories here.

Optimising the change strategy for a consumer health leader

Delivering a targeted change strategy and intervention roadmap for an organisation undergoing an enterprise-wide transformation, setting their leaders up for success.

Driving and delivering a customer-centric marketing operating model

Designing and implementing a new operating model across both regional and global teams during the integration of two international organisations.

Separating and operationalising a new consumer health company

Delivering key strategic work across multiple workstreams to successfully launch a new leading consumer health company and brand.

Meet some of our team

Alex Zetter
Partner
Upneet Arora
Client director
Anthony Gaffney
Client director
Anthony Gaffney
Partner
Niamh O'Hagan
Manager
Upneet Arora
Client director
Ruth Burns
Manager
Alex Zetter
Partner
James Cumberland
Client director
Nayaz Khudabux
Manager

If you would like to speak to us about how you can tackle your key consumer health challenges, please contact Alex Zetter.

If you would like to speak to us about how you can tackle your key consumer health challenges, please contact Anthony Gaffney.

If you would like to speak to us about how you can tackle your key consumer health challenges, please contact James Cumberland.