CONSUMER HEALTH
Consumer health: challenges and opportunities
Consumer health is moving rapidly towards self-care and personalised wellness, driven by technology. At the same time, healthcare companies are taking social responsibility more seriously, ensuring everyone has access to better health.
Consumer self-care
More consumers are managing their own health, using personalised products that support mind, body, and overall wellbeing. Organisations must embrace this: build trust with their customers, offer personalised experiences, and gather the data needed for tailored marketing.
Innovate for customer experience
Demand is changing. Consumers want to manage their health holistically and are reaching for omnichannel offerings. There is also a move from prescription drugs to over-the-counter products. Organisations must use digital technology to meet these changes and offer personalised solutions.
Social and sustainability commitments
Good health should not be a privilege. And consumer health companies can lead the way here—delivering better health outcomes, sustainably and inclusively. This means finding the right balance between purpose and profit, and meeting consumer demand for more ethical business practices.
Our expertise
We’ve worked with some of the largest and most influential consumer health companies on transformation programmes. See our client stories here.
Optimising the change strategy for a consumer health leader
Delivering a targeted change strategy and intervention roadmap for an organisation undergoing an enterprise-wide transformation, setting their leaders up for success.
Driving and delivering a customer-centric marketing operating model
Designing and implementing a new operating model across both regional and global teams during the integration of two international organisations.
Separating and operationalising a new consumer health company
Delivering key strategic work across multiple workstreams to successfully launch a new leading consumer health company and brand.
Our Insights
Read insights from our consumer health experts here.
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Meet some of our team
If you would like to speak to us about how you can tackle your key consumer health challenges, please contact Anthony Gaffney.