CHALLENGES FACING THE CONSUMER HEALTH SECTOR
The consumer health landscape is becoming increasingly consumer-centric, with a focus on innovative self-care and personalized wellness in an ever-evolving digital world. Many healthcare companies are taking greater social responsibility and want to ensure that everyone has access to better health.
Consumers are proactively managing their own health more than ever, using personalized offerings to support their mind, body and overall health. Organizations need to create personalized interactions with consumers while building trusted relationships that allow them to capture data and insights for tailored data-driven marketing.
Innovative customer experience
Consumers are seeking innovative holistic experiences to manage their health, with omnichannel offerings becoming increasingly important to serve their needs. The recent, growing move from prescription drugs to over-the-counter products has opened up the market further. Organizations need to innovate to remain relevant to customer demands and use digital technology alongside personalized offerings to maximize success.
Social and sustainability commitments
Good health should not be seen as a privilege. Consumer health organizations are well placed to lead the charge when it comes to delivering better health in a sustainable and inclusive way. Finding the right balance between purpose over profit is becoming a key consideration for many organizations in a world where consumers are favoring ethical brands.
We are privileged to have worked with some of the leading consumer health organizations on their most complex transformation programs. View some of our client stories here.
Optimizing the change strategy for a consumer health leader
Delivering a targeted change strategy and intervention roadmap for an organization undergoing an enterprise-wide transformation, setting their leaders up for success.
Driving and delivering a customer-centric marketing operating model
Designing and implementing a new operating model across both regional and global teams during the integration of two international organizations.
Separating and operationalising a new consumer health company
Delivering key strategic work across multiple workstreams to successfully launch a new leading consumer health company and brand.
Our team of experts regularly share their insights about consumer health issues. You can read some of them here.