LAUNCH EXCELLENCE
WHAT SETS SUCCESSFUL LAUNCHES APART?
Most pharma launches miss the mark. Complex markets, shifting customer expectations and internal misalignments mean too many fall short of achieving objectives.
Success demands a people-first approach. Grounded in insight and strategy, with empowered teams ready to deliver from day one.
Launch challenges facing businesses
To achieve Launch Excellence, pharma companies must solve four critical, people-focused challenges:
Make sense of a complex market
Shifting customer behaviours, evolving expectations and crowded therapeutic landscapes make it harder than ever to identify the right opportunities. Success depends on collecting sharper insights on your customers, the launch environment and competitors, and turning it into clear choices about where and how to win in the market.
Build a winning launch strategy
A strong product is only part of the story. Too many launches fail because strategies remain generic, fragmented or disconnected. Winning launches are built on evidence-based plans that sharpen value propositions and focus resources on what matters most.
Design a launch experience that resonates
Customers won’t respond to ‘one-size-fits-all’. Winning launches resonate because they feel different, delivering the right story, at the right time, through the right channels. They create memorable experiences that connect on a human and scientific level.
Enable empowered teams to deliver
Even the best strategies will fail without rigour and a strong people-focus. True launch excellence depends on cross-functional teams being equipped with the right launch capabilities, aligned to the same launch goals, and able to adapt under pressure.
Our solutions
Many pharma organisations struggle to deliver successful launches that truly create value. Fragmented insights, rigid process and overwhelmed teams – sound familiar?
We help get you launch-ready, combining a clear strategy with solid execution. Our focus is on four key areas to tackle the people and performance challenges that will make or break your launch success.
Market insight and opportunity shaping
Understanding the market isn’t enough, you need to shape it. We help you decode evolving behaviours and identify the right opportunities to build a launch strategy that’s insight-led and future-ready.
Market analysis: Create market insights and unpack the “so what” to make informed launch decisions.
Market strategy: Drive awareness, shape stakeholder perceptions and create the right conditions for uptake.
Customer insights: Map customer (HCPs, Patients, Payers) journeys to uncover unmet needs, points of intervention and to inform strategic direction.
Strategic launch planning
Too many plans look good on paper but fall short in practice. We work with you to develop focused, differentiated launch strategies that communicate value and drive results from day one.
Brand vision and ambition: Define a clear, differentiated brand strategy and value proposition that sets the foundation for launch success.
Go-to-market strategy: Identify high-value customer segments with precision and craft strategies that maximise impact.
Brand planning: Extend value beyond launch through long-term brand growth and lifecycle planning, ensuring cross-functional alignment throughout.
Customer-centric engagement
Customers expect relevance, not repetition. We design launch experiences grounded in deep customer insight, so your message lands, resonates and sticks.
Customer experience: Design engagement strategies that reflect real customer journeys and needs.
Omnichannel excellence: Deliver the right story, at the right time, through the right channel, supported by best practice playbooks and tools tailored to you.
Digital, data and AI strategy: Build digital capabilities and data fluency across your teams to elevate customer experience. Harness AI to create seamless customer experiences and make every engagement more effective.
Organisational readiness and agility
Launches move fast, and so must your teams. We build the capability, cross-functional cohesion and mindset needed to execute with confidence and adapt under pressure.
Launch management office (LMO): Orchestrate launch success with structured governance, cross-functional coordination and performance tracking built in.
Operating model: Design launch operating models that align teams, streamline decision-making and strengthen end-to-end visibility.
Change management: Equip your organisation to embrace new ways of working, from field-force readiness to technology adoption, ensuring alignment and sustainability.
