Why becoming a product organisation matters with Motability Operations
What does it really mean to become a product organisation, and why does it matter?
In this short video, Neil Allan sits down with Craig Ford, Head of Sales, Marketing and Digital Solutions at Motability Operations, to unpack their product transformation journey. They chat about shifting mindsets, empowering teams and delivering outcomes that matter for the business and its customers.
Craig shares what’s changed at Motability, what’s worked and what others can learn from their experience.
In under 5 minutes, you’ll hear about:
- What being a product organisation actually means
- How product thinking bridges business and technology to focus on customer problems and outcomes, not outputs
- The impact at Motability of product-led ways of working
- Advice for transformation leaders, and why it all starts with your people
Neil Allan
Get in touch to find out how we can deliver outcomes that matter for your business and customers.
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