In the latest episode of our ‘Life sciences in the spotlight’ podcast series, Niamh O’Donnell, Principal at Gate One, speaks to Asla Kodzhaibrahimoglu, Global Patient Partnership Leader in Nephrology, Rheumatology and IBD at Roche, about patient-centricity.
They look at the gap between pharma employees’ perception of being patient-centric and patients’ belief in pharma’s patient-centricity, the evolution of patient partnerships, the impact of digital innovation on the patient experience, and the importance of ongoing engagement with patient communities to make sure the patient voice is at the centre of decisions in the pharmaceutical industry.
Listen below.
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