DEMAND FOR CONTENT IS ESCALATING
Gate One strategic partners Adobe recently surveyed over 2,500 consumer experience and marketing professionals across eight countries on their experiences with the demand for content and the key factors driving that demand.
It likely doesn’t come as a surprise that rather than slowing down, the demand for content is escalating at a rapid pace.
Indicated that content demand had doubled over the past 2 years.
Anticipate a five to twentyfold growth in demand for content over the next two years.
Brands have to run faster just to stay in the same place
With ongoing customer expectations for personalised, impactful hybrid experiences across a range of existing and emerging platforms continuing to go up, it is hard for brands to keep pace.
Alongside this they remain acutely aware of the the bigger picture with an uncertain macro-economic climate and tightening regulatory environment posing new challenges, while the issues of content saturation and the diversity of a global consumer base all present their own problems.
This is driving increasingly complex customer journeys, and more complex content supply chains to keep pace.
Get your content operations on the right track
We’ve investigated the primary challenges facing brands in delivering content at scale.
We’ve defined the secrets to creating a clear content strategy, accelerating change in the content supply chain and how to conquer the content demand curve.
Get the guide today.
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If you’re exploring how to improve the efficiency or effectiveness of your content strategy and operations, we would be happy to share our experience, get in touch.
