How do you remain relevant to your most important customers?
The inconvenient truth for retail is that 74% of people would not care if your brand disappeared today.
The challenges for retailers today
- Consumers have told us that the majority of retail brands do not resonate with them today.
- Consumers are more cynical than ever, with 70% feeling that the world is going in the wrong direction.
- 28,000 UK retail brands were on the brink of collapse at the end of 2024
- Recent history is littered with high street icons that have disappeared, as they became less relevant to consumers lives.
But what can you learn from the 26% of brands people do care about?
Our study shows that the most Meaningful Brands significantly outperform the market. Get the full report to discover the secrets to being more meaningful and delivering greater results.
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