A global retail giant aspires to be an employer of choice, so has embarked on a strategic programme to redesign and optimise their tools and processes for the workforce of the future.
We worked with this organisation, using our design-thinking framework, to map over 70 colleague journeys from the perspective of users and develop a backlog of c.190 journeys. These insights were used to help understand the technical implications of the experience design and provide recommendations on what would be needed to scale the approach. The colleague journeys also helped communications with the business and fed into visualisations and prototypes to showcase the ‘art of the possible’. Following an iterative process, prototypes were validated with over 400 users including testers with accessibility needs, driving inclusive design across the organisation.
Our work has resulted in a set of strategic recommendations on how to deliver and design a market-leading digital experience. It has increased the likelihood of colleague adoption and accelerated the build plan by reducing time-to-market and build costs. Off the back of this, we have been working as their dedicated user experience partner across the programme.
Summary of work
- Employee experience
- User experience
- User research and testing
- Inclusive design