The role of purpose in shaping customer relationships and buying decisions is becoming increasingly important
What are the ingredients needed to create meaningful customer relationships?
So why is this important?
Consumers want to purchase products and services from companies that reflect their own values and beliefs and who will take a stand on the social, cultural and environmental issues that they care about most
With purpose at the core of your products and services, you need to combine experiences and memories to create a meaningful relationship with your customers and communities
PURPOSE
Consumers want to purchase products and services from companies that reflect their own values and beliefs and who will take a stand on the social, cultural and environmental issues that they care about most.
In turn, companies need to look beyond delivering great service and experience to building long-lasting relationships with their customers.
So, what are the ingredients needed to create meaningful customer relationships?
To better understand and respond to what customers expect from their relationships with companies in the future, we will be running a series of articles focusing on what you need to do to create meaningful relationships with your customers. We will cover:
- what is meant by customer relationships
- how you build purpose
- how you create memorable experiences
- how you combine purpose and experiences to create truly meaningful relationships.
Follow us on LinkedIn to read these articles as they are published.
In today’s world, great customer experiences are more than just about delivering the product or service. The consumer behaviour shifts we’re seeing are here to stay, so it’s important to look beyond the experience and truly understand how to cultivate meaningful customer relationships.
