”The most interesting insight of the framework project was clearly identifying that the way to reach and convince Gen Z is completely different to Gen Y.
Valentin GellertUCD Michael Smurfit Graduate Business School’s CEMS Masters in International Management student
Gen Z insights
The key characteristics of Gen Z
In this episode of our Gen Z series, Ruth Burns and Donal Flynn explore some of the most interesting insights that came out of the research and take a look at how formative moments in our Gen Z students lives have helped shape their experiences and understandings.
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Gen Z insights
Gen Z and the customer experience
In this episode of our Gen Z series, Kellie Hill and Ruth Burns sit down to discuss Gen Z as consumers, and how the different ways they experience and engage with the world mean businesses need to proactively think about strategies and methods to meet them where they are.
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Gen Z insights
Employee lifecycles that engage Gen Z
In this feature Scott Bareham explores how we consider Gen Z in our full employee lifecycle – from recruitment to life in our company and then all the way through to their next opportunity and exiting the business.
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“Gen Z are incredibly attached to communities. Businesses have to try to understand these communities and not try to interact with consumers directly.”
“This generation tends to have a short attention span yet values genuine and verifiable content. It strives for authenticity yet is constantly immersed in a digital world.”
“Gen Z can be radical and unforgiving in their decision-making, upholding high standards for quality control and ethics of the brands they consume”
Looking to improve your connection to the world’s largest generation?
Get our A to Gen Z framework now.
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Meet some of our team
Scott is an experienced programme director, business leader and change transformation specialist. He has over 20 years’ advisory and delivery experience on major programmes and projects across industries and government departments in the UK, Europe, the Middle East and South Africa. Bringing the capabilities of Gate One to Ireland was a major factor in Scott’s decision to return to these shores. He is focused on providing business transformation consultants with an open, ambitious, inclusive, and dynamic work environment that allows them to do their best work for our clients, continually learning and developing to maximise their own potential.
